Webinar: Exploring the growth in sports, health and wellbeing leisure


Thursday 19th May 2022
Webinar: Exploring the growth in sports, health and wellbeing leisure



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Thursday 19th May 2022


9:00 am - 10:15 am


Webinar - online
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Webinar: Exploring the growth in sports, health and wellbeing leisure

Date: Thursday 19th May 2021 9am-10.15am

The event will be held via a Zoom webinar


This webinar delivers 75 minutes of CPD.

Our health and wellness has come into sharp focus in the wake of COVID-19. There is huge collective aspiration across all sections of society to be more active and increase focus on wellness as we return to a new normality. At the same time consumers’ leisure choices are increasingly focused on memorable experiences that involve shared non-digital, activity.

Interest in leisure activities that cater to this demand for sports, physical activities and wellness while providing customers with new and varied experiences are therefore at an all-time high and set to be a big trend in this decade. These trends have led to the emergence of a suite of new commercial leisure operations that blur the boundaries between sports, leisure, and wellness.

This session will feature an introduction to some of the key consumer trends and stats by consumer trend experts followed by a run-down of the leasing market. The seminar will then hear from a range of operators followed by a panel discussion chaired by Joan Murphy, Co-founder of FRAME looking to answer a number of questions including:

  • What are the key consumer trends to be aware of in this sphere?
  • How are these trends likely to play out and be fulfilled?
  • Who are the exciting new operators out there riding these trends?
  • How are activity leisure offers appealing to an increasingly demanding consumer?
  • How do the operators engage with consumers and keep them coming back to non-digital activities?
  • Is there an opportunity for landlords who are attempting to repurpose space away from traditional retail and leisure uses?
  • Is there a role for local authorities and the sports and health sectors in this space?

What can be done by the leisure real estate community to cater to these operations’ expansion aspirations?

Our panellists:

Chair – Joan Murphy, Co-Founder at FRAME

Joan is co-founder of Frame, a health and fitness brand based in London. Originally from New Zealand, where she represented the country in a couple of sports, she arrived in London in her early twenties, and using her Finance & Marketing degree, found a job in Advertising. Sports and exercise were always her passion but she found the gym scene de-motivating and knew there had to be a more fun way to work out. She understands first hand how moving improves your mental wellbeing and how it makes you feel. It was from this, that the idea for Frame was born and along with her business partner Pip they have championed making exercise fun for everyone.

Adrian Ion – CFO at THERME GROUP™

Adrian Ion is the CFO of Therme Group and VP for Corporate Finance, responsible for managing the group’s financial strategy, its relationship with investors and funding partners and day-to-day financial operations. Prior to joining Therme Group, Adrian held senior roles at Ares Management, where he was the Finance Director of a $4bn European real estate platform, Deutsche Asset Management, where he was the Chief Financial Officer of the European Alternatives Group and Barings, the global investment management firm. Adrian champions the development of a sustainable finance framework dedicated to delivering wellbeing outcomes and the use of ESG metrics, alongside traditional financial KPIs, to measure the impact of business on people and the planet. Adrian is a fellow of the Institute of Chartered Accountants of England and Wales and a member of the Investment Property Forum.

David Kerr – Partner at Cushman & Wakefield

David is a qualified Surveyor of some 40 years and has been a Partner in various firms for 33 years, including Keningtons for 23 years ( 1982 to 2005) and DKA and DKAhp for 10 and 3 years respectively. He has been a partner at Cushman and Wakefield since 2018 and will deliver a presentation on the leasing market for this sector.

Paul Davies – Category Director, Leisure at MINTEL GROUP

Paul heads up Mintel’s leisure, travel and foodservice research teams in the UK. He has over a decade’s experience working in market research across a range of markets, providing clients with insights into consumer behaviour and industry trends.

Ian Brown – Managing Director at The Snow Centre and Chill Factore

Ian has worked in the UK and European leisure sector for 30 years leading the roll out of Cannon Health Clubs in the late nineties / early noughties ( now Nuffield ) followed by 5 years with Holmes Place Health Clubs across Europe. He joined The Snow Centre in Hemel Hempstead as Managing Director in 2011 and led the purchase of Chill Factore in Trafford City in early 2022. Focus on guest journey and guest experience is the key to a successful strategy and trading at both sites has exceeded pre covid levels since reopening last April

Andy Hadden  –  Co-founder & MD at Wavegarden Scotland

Andy is a passionate advocate for creating projects underpinned by robust business strategies, which deliver social, health and economic benefits for communities. He has ten years plus experience in insolvency, property investment, private equity, economic development, charity work and adventure sports, to connect the dots between private and public interests. he is co-founder of Wavegarden® Scotland which is a world-class destination for surfing, accommodation and leisure. Wavegarden Scotland exists to give people the opportunity to get active, get involved and have fun in an inspirational, world-class facility, set within a dedicated country park.



Registration from 8.55am

Intro and Speaker presentations from 9.00am

Q&A with our panel from 9.45am

The event will start promptly at 9.00am

*Please note – our panelists confirm their availability in advance. If any of our panelists cancel due to unforeseen circumstances, we will use our best efforts to replace them, but cannot guarantee that all advertised panelists will always be in attendance.


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