Breakfast Seminar: Boutique Fitness
- David MintonDirector, The Leisure Database Company
- Geoff BamberCEO, Digme Fitness
- Jonathan SattinManaging Director, Triyoga
- Mike DeanHead of Franchise Sales, F45 Group
- Olia SardarovaCEO, BXR
Olia Sardarova, Founder & CEO ox BXR London
Olia left investment banking in 2010 to build a frozen yoghurt start up, Yoomoo. The business quickly grew to be the most recognisable UK frozen yoghurt brand with the largest number of retail outlets and was sold successfully at the end of 2014.
In 2015 Olia joined an MBA programme at Imperial College and wrote the business plan for BXR London as her dissertation. In January 2017, she has launched the first flagship site in Marylebone, which has quickly established itself as the most recongisable boxing gym in London and beyond.
The Seminar will provide a review of the rapidly growing and evolving class-based gym sector and will begin with an expert insight from seminar chair David Minton, Director of The Leisure Database Company. David has over 30 years’ experience in the health and fitness industry and as such offers a unique insight and perspective into this burgeoning sub-sector of the market.
We will hear from Olia Sardarova, CEO of BXR. BXR was launched in 2017 in Marylebone and is a high-end boxing based gym backed by professional boxer Anthony Joshua who is a stakeholder in the business.
Also joining us is Mike Dean, Head of Franchise Sales at F45, the fastest growing boutique fitness chain. Mike has helped the brand grow to a total of 75 sites sold, with a network of 50 sites expected to be open across the UK by November, and now has his sights set on Europe. F45 originated in Australia and provides classes of 45 minutes in circuit and HIIT style workouts.
Geoff Bamber, CEO of Digme Fitness will also be speaking. Digme offers spin classes, HIIT workouts and Yoga, Digme encourages their users to set their fitness goals high and to dig deep for real gains, using trackable technology and ‘Spivi points’.
Jonathan Sattin, Managing Director of Triyoga will be joining us to explain how the concept of yoga, pilates and treatments in beautiful spaces was created in their 5 London locations in Camden, Chelsea, Ealing, Shoreditch and Soho. Triyoga’s aim is to inspire and help people lead healthier lives and Jonathan will be talking about his plans for the future.
David Minton will chair a panel discussion and there will be an opportunity for audience questions.
8:00 – Arrival, coffee & croissants and networking
8:30 – Overview of the boutique fitness market – David Minton
8.45 – Concept overviews
9:05 – Panel Q&A – chaired by David Minton
9:20 – Questions from the audience to the panel
9.30 – 9.45 – Close
*Please note – our panelists confirm their availability in advance. If any of our panelists cancel due to unforeseen circumstances, we will use our best efforts to replace them, but cannot guarantee that all advertised panelists will always be in attendance.
This event is no longer available to book.