Webinar: Reaching all your customers. Opportunities & obligations under the Equality Act


Wednesday 23rd June 2021
Webinar: Reaching all your customers. Opportunities & obligations under the Equality Act


The Leisure Property Forum

Sponsored by

The Leisure Property Forum


Wednesday 23rd June 2021


9:15 am - 10:00 am


Webinar - online
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A video recording of this event is now available to watch online. To get your event password, buy a ticket below or get in touch via info@leisurepropertyforum.co.uk

Webinar: Reaching all your customers – your opportunities & obligations under the Equality Act

Date: 23rd June 9.15am – 10.00am

This seminar provides 45 minutes of professional CPD. 

The UK population is more diverse than ever before. There are 7 million people who are disabled, 12 million of our population are over 65 years old, and 2% of the population identify themselves as LGBT.

These groups have considerable amounts of disposable income.

How can leisure businesses cater properly for consumer and customer diversity?

What are your obligations under the Equality Act 2010?

Tenant mix, operations, unit fit-out, development design, marketing and accessibility are all influenced by the Act, and can lead to litigation, financial penalties and reputational damage if not addressed.

With well- considered strategies, providing developments and venues that cater for these diverse groups can help drive sales. Brands who specialise in servicing these groups are evolving and will benefit from their investment.

This technical webinar will provide members with an understanding of the Equality Act 2010 and what it means for the leisure industry. It will also include a presentation on the various consumer groups that exist in the UK and their spending power. We will finish with a short panel discussion on the risks and opportunities for the sector.

Anna Fletcher – Director, Gowling WLG

Anna is an expert in a wide range of employment issues, from workforce planning to dispute resolution. By coming up with practical, commercial and cost effective solutions for employers who find themselves facing employment challenges, she focuses is on keeping clients out of the tribunal, while maintaining harmonious employee relations.

It is a challenge to keep on top of the changes in employment law and to understand and interpret them, and one she consistently tackles to ensure she is best placed to help clients to manage their workforce. Her expertise and understanding of employment legislation means she is best placed to put practical solutions in place.

Jonathan De Mello – Equity Partner at CWM Retail Consulting LLP

Jonathan leads CWM’s Retail Consultancy team and works for clients worldwide including Burger King, HSBC, Jo Malone, M&S, Nike and Subway His property clients include Blackstone, Capco, Grosvenor, Hammerson, Intu, Land Securities, New River, Oxford Properties, Redevco and Unibail-Rodamco-Westfield among others.

He is a regular conference speaker and has spoken at a number of major events including ICSC-RECON and BCSC. He has given lectures at London Business School, Cass Business School and ICSC and BCSC educational events. He is an elected member of the KPMG/IPSOS Retail Think Tank, and regularly provides expert commentary on the retail and property sectors in national and international media; having appeared as a retail expert on the BBC, ITN, Sky and Radio 4’s Today Program, and contributed to articles printed in the FT, Times, Telegraph, Economist and various specialist retail/property publications.

Jonathan’s Twitter feed was recently listed by Retail Week in the top 100 ‘most influential’ Twitter feeds to follow.

Mike Adams – Chief Executive Officer at Purple

Mike is working to change the conversation about disability by making it a commercial opportunity for business. The £274 billion consumer spending power (Purple Pound) of disabled people and their families is making people sit up and acknowledge this huge, but untapped disabled market. As a disabled person himself, he has turned his lived experience, knowledge and expertise into Purple, which provides a range of consultancy and training services to support organisations from across the private, public and voluntary sector. In line with this, he created Purple Tuesday, an internationally acclaimed initiative to transform the customer experience for disabled people.

In 2019, he was listed in the UK Power List 100 most influential disabled people, and co-authored “Leading from the Front” – a seminar report with KPMG to equip Boards on disability. He was awarded an OBE for his services to disability in 2012.

He has over 25 years experience in the field of disability, including as part of the senior management team at the Disability Rights Commission and as chair of the Government’s national Access to Work Expert Advisory Panel in 2013, which produced over 20 recommendations for the Government’s flagship disability employment programme.


Ashley Blake of Otium Real Estate, and The Leisure Property Forum Chair, will run this session.

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